Different operations, different competitive (marketing) strategies
Competitive (marketing) strategy
Can depend on type of operation, e.g.;
Service/Project/Job shop
Sell diversity of capabilities, quality of workmanship and the ability to meet delivery times, etc.
Mass production
Sell desirability and quality of features already built into the product, price, availability, service after sale, etc.
Mass service Sell the service’s desirability
(See Table 2.1 on text page 52)