Table of Contents
Ohio University Corporate MBA Program
CMBA 611: Management of Operations
Chapter 2 Strategic Guidance for Operations
Strategic Decisions
Mission
How does a mission statement serve its company?
Large Diversified companies
Levels of strategy
Strategy provides focus
Strategy Formulation & Company Activities
External Conditions
Different operations, different competitive (marketing) strategies
Operations: A vital element in strategy
Operations Strategy factors
Operations Strategy factors cont.
Strategy formulation
What are external conditions?
External Conditions
Economic (external) Conditions
Economic conditions
Political (external) Conditions
Political conditions
Technological (external) Conditions
Technological conditions
Social (external) Conditions
Social conditions
Market (external) Conditions
Market conditions
Internal conditions?
Internal conditions (capabilities)
Internal strengths and weaknesses
Internal strengths and weaknesses cont.
Measures of Performance
High performance: Cost efficiency
High performance: Quality
High performance: Dependability/Service
High performance: Flexibility
Possible positions of an operations functions
Just what is quality?
What is quality? (Cont.)
Customer evaluation aspects Products
Customer evaluation aspects
The strategic significance of quality
The strategic significance of quality
The costs of (avoiding poor) quality
Becoming excellent at the right things
Class Assignment: Chapter 2
Class Assignment: Chapter 2 (cont.)
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